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HomePrivacyMelbourne · Sydney · Auckland · San Francisco
Our approach

We don't just write the cheque. We back the company.

The Venture Fund invests in startups with real growth potential — the kind of founders and ideas we'd happily build ourselves. Capital is the start of the relationship, not the whole of it: funded companies get the same operators, network and hands-on support that go into our own ventures.

We invest where we have genuine conviction and context — overwhelmingly in the six sectors we know cold — and we're comfortable co-investing alongside work the studio is already doing. You get a partner who has actually built, scaled and shipped, not just a name on the cap table.

What we
look for

Investment thesis

We're concentrated, not scattergun. A handful of signals tell us early whether something is worth real conviction — and our own capital behind it.

/ 01

Real market potential

A large or fast-growing market with genuine room to expand — not a clever product hunting for a problem.

/ 02

A sharp, distinct solution

Something that solves a pressing problem in a way incumbents can't easily copy. A wedge that can become a platform.

/ 03

A team we'd back

Founders with domain conviction, the will to execute, and the kind of clarity that survives contact with reality.

Beyond
the cheque

Post-investment

Strategic guidance

Hands-on help on growth, go-to-market and the decisions that actually move the needle — from people who've made them.

Operational support

Product, hiring and scaling muscle when you need it — including our own build team where it helps.

Network access

Warm introductions to customers, partners and later-stage investors across our network.

Follow-on investment

We reserve capital to keep backing the companies that are working, round after round.

How to
apply

Four steps
01 / PITCH

Send your deck

Business, market, team and the numbers. The rough version is fine — we'd rather see it early.

02 / REVIEW

We read it

We assess fit against our thesis and sectors, and reply within two business days.

03 / DILIGENCE

We dig in

If it's a fit, an honest look at the model, market and team — quick, not painful.

04 / TERMS

A decision

A clear yes or no — and if yes, a term sheet you can actually understand.

Apply for investment →

Investor
questions

Before you pitch us
What stage do you invest at?
Early, and concentrated. We back companies where we have genuine conviction and context — overwhelmingly in the six sectors we know cold — rather than spraying small cheques across a wide portfolio. We'd rather own a meaningful stake in a few companies we can actually help than a sliver of fifty we can't.
Do I need revenue or traction to get funded?
No. We invest early — often before there's revenue, sometimes before there's a finished product — so the absence of a hockey-stick chart isn't a dealbreaker. What we need instead is evidence the thinking is sound: a real problem, a credible wedge, and signs the market wants what you're building. Traction makes the conversation easier, but conviction doesn't wait for it.
What do you look for?
Three things: a large or fast-growing market with real room to expand, a sharp solution incumbents can't easily copy, and a team we'd back to execute. The deck can be rough — we'd far rather see the thinking early than a polished version six months too late.
Will you back a solo founder?
Yes. A strong solo founder beats a shaky team of three. We do look hard at whether you can attract the people you'll need next — a great company is rarely built entirely alone — but a missing co-founder is a gap to fill, not a reason to pass.
How much of my company will you take?
Enough to matter, never enough to demotivate you. We size it case by case against the cheque and the stage, and we deliberately leave you firmly in control and firmly the majority owner — a founder who's lost the upside builds like an employee. We'd rather own a sensible slice of something you're driven to make huge.
What instruments do you invest through?
Whatever fits the round. Usually direct equity in a priced round, or a SAFE or convertible note when speed matters more than setting a valuation today. We're not precious about structure — we'll use the one that gets clean capital into your hands fastest and keeps the cap table sane.
Can you invest if I've already raised?
Absolutely. Prior investors are a feature, not a problem — we'll respect the terms already in place and work in alongside them, whether you're topping up a round or coming to us for the next one. A clean, well-run cap table is something we'd rather join than untangle.
Do you co-invest, or do you need to lead?
Either. We're happy to lead a round and set terms, to follow a lead we trust, to write the whole cheque, or to share the ticket with like-minded investors. We care more about the company being funded well than about whose name sits at the top of the round.
Do you do follow-on investments?
Yes. We reserve capital specifically to keep backing the companies that are working, round after round — so an early cheque from us is the start of the relationship, not the ceiling on it. Momentum is the thing we most want to fund.
Are you hands-on or hands-off?
Hands-on by default, but never in your way. We give you operators who've built and scaled, warm introductions, and real help on the decisions that move the needle — then we get out of the cockpit so you can fly. You set the pace; we make sure the help is there when you reach for it.
Do I have to use the studio to get funded?
No. The fund and the studio are separate doors. We're happy to invest in a company we had no hand in building, and equally happy to co-invest alongside work the studio is already doing — but neither is a condition of the other. The capital stands on its own.
How quickly will I hear back?
We read every deck and reply within two business days. If it's a fit, diligence is quick and honest — an arm's-length look at the model, market and team, not a months-long ordeal — and you get a clear yes or no either way, with the reasoning behind it.
Ready when you are

Let's get it
to Full Flight.

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